Areas of Expertise
Delivering brand product “sell ins”, executing and activating at all levels, ensuring success of the brand for both the customer and company.
Category & Portfolio Management - value chains, retail price ladders, segmentation, cash margin & profit delivery.
Introduction & management of products via many routes to markets (RTM's) - Wholesalers / Pub Co's / Regional Brewers.
Ongoing account management as required to deliver growth of established or new products.
Create, embed and implement company strategy and customer plans for sustainable business growth, through effective collaboration with both internal and external stakeholders.
Develop & support implementation of porterage arrangements & brand supply deals via established distribution networks.
Connectivity with British Brewers & Pub Association (BBPA), British Institute of Innkeeping (BII), Brewers Company & Licensed Victuallers.
About Me
An avid sports fan with a particularly keen interest in cricket having travelled to England in 1988 to play as an overseas player. Playing in the Surrey, Middlesex & Sussex Leagues and becoming a member of the representative eleven for both Middlesex & Sussex, captaining the Sussex team for two years. More recently I’ve played in the Middlesex over 50s ECB League. I also enjoy golf, skiing & cycling.
Married to Anna with 3 great kids, 2 who work in tech with the other in Medicine